Step-by-step tutorials to master Metrikia and optimize your advertising ROI.
Set up complete tracking for a Meta Ads campaign in Metrikia, from connection to results analysis. Get your real CPL and ROAS in minutes.
How Metrikia calculates your true ROAS by cross-referencing ad data with CRM sales. Discover why platform-reported ROAS is misleading and how to make better decisions.
Diana is the AI assistant built into Metrikia. Discover how to ask questions about your campaigns, get insights, and save time every day.
Why your numbers stabilize over about 7 days, what the setup score measures and how to raise it.
Step-by-step guide to connecting your Google Ads accounts via OAuth, managing multi-accounts (MCC) and understanding automatic micros conversion.
Three ways to install the tracking pixel (script, Tag Manager, developer), the automatic Shopify case and how to verify it works.
Verify in real time that your pixel sends visits: built-in live test and on-site diagnostic with the Metrikia Companion extension.
Step-by-step guide to connect your Pinterest Ads account via OAuth, select your ad accounts and understand synchronization.
Step-by-step guide to connecting your TikTok Ads accounts via OAuth, managing multiple advertiser_ids and understanding TikTok-specific behaviors.
From zero to your first metric in 5 minutes. Create your account, connect a platform, import leads and understand your dashboard.
What Diana's daily email contains, when it is sent, and how to turn it on or off.
Learn how to drill down through your ad performance level by level (Sources, Accounts, Campaigns, AdSets, Ads) using the Metrikia M-columns (Conv., CPL win, mROAS).
Understand and fix the "All appointments share status showed_up" banner. Why your show-up rate shows 100% and how to make appointment tracking reliable.
Understand the "Most recent leads are historical imports" banner. Why period-over-period comparisons are skewed after a backfill.
Metrikia adapts to your business model through 3 archetypes: sales cycle, self-serve (e-commerce), or hybrid. Learn which to pick and how it shapes your dashboards.
The dashboard shows two revenue-shaped figures that mean different things. This guide explains when to use signed profit (ad decisions) and when to use cash collected (treasury).
Your "last 30 days" counters show leads, deals, and appointments Metrikia received, not their origin date in your CRM. Here is how both dimensions work.
Read the Ecommerce Funnel widget on the self-serve dashboard: 3 stages (Visitors, Checkout, Paid), stage-to-stage conversion rates, and what is coming next.
Why Stripe trial deals (amount=0) stay isolated from Cash and Profit until the first real payment arrives.
Enable precise Meta Ads click tracking by configuring account-level URL parameters in Meta Ads Manager.
Enable precise TikTok Ads click tracking by configuring URL macros in TikTok Ads Manager.
Enable precise Pinterest Ads click tracking by configuring URL macros in Pinterest Ads Manager.
Align the periods displayed across dashboards (yesterday, this week, this month) with your business timezone instead of UTC.
Step-by-step guide to connecting your System.io account via API key and mapping your contact tags to Metrikia lead statuses.
Step-by-step guide to connecting your GoHighLevel sub-account via a Private Integration Token and mapping your contact tags to Metrikia lead statuses.
Step-by-step guide to connecting your ClickFunnels workspace via API key and subdomain, and mapping your contact tags to Metrikia lead statuses.
Step-by-step guide to connecting your Ontraport CRM via API key and App ID, syncing your contacts and pulling your sales in as deals.
Step-by-step guide to connecting your Shopify store: creating a custom app in the Shopify admin, read-only Admin API scopes, and entering your credentials in Metrikia.
Fill in your product costs, payment fees and shipping costs to unlock Net Profit, Net Margin and MER on your ecommerce dashboard.
Understand every card on the E-commerce page: Orders, Net revenue, Average order value, New customers %, Net profit, MER, NCPA, NC-ROAS, the COGS coverage badge, top products and recent orders.
Link the Metrikia Companion extension and the Claude (or Cursor) plugin to your account with a secure sign-in. No key to copy, and access can be revoked at any time.
Map your HubSpot, Pipedrive, Airtable or other CRM statuses to Metrikia statuses. The wizard detects your statuses automatically and proposes a mapping.
Configure attribution to know exactly which ad generates which sale. Complete tracking guide with UTM, Lead Ads, and CRM.
Compare Meta, Google, and TikTok performance in a single dashboard. Identify the most profitable channel and optimize your budget allocation.
Metrikia offers 9 multi-touch attribution models. Discover which one to choose based on your business, sales cycle, and optimization goals.
Connect and manage multiple ad accounts per platform in Metrikia. Consolidated or per-account view, sync control, and hierarchical filters.
Send your CRM sales back to ad platforms so their algorithms optimize on real results. Complete guide for Meta CAPI, Google Enhanced Conversions, and TikTok Events API.
Complete guide to configuring your sales pipeline: lead management (setting), deal creation, payment tracking (closing), and automatic assignment rules.
Complete reference for every Metrikia dashboard metric: definitions, formulas, and what each one means for your media buying decisions.
Step-by-step guide to connect HubSpot, Salesforce, Pipedrive, Zoho, Freshsales, or Airtable to Metrikia. Webhooks and API included.
Set up Cal.com, Calendly, Google Calendar, or iCal with Metrikia to automatically track appointments and calculate your cost per booked appointment.
Compare multiple accounts, campaigns or ad sets side by side using the multi-level selection in the Ads dashboard.
Understand the "Multi-touch attribution covers only X% of deals" banner. Why only a few deals have a full path and how to improve coverage.
Understand the "Google Ads tracking partially resolved" banner. Why gclids are captured but not resolved into ad_ids, and how to enable Enhanced Conversions.
Understand the "Meta Ads tracking partially resolved" banner. Why CAPI matching is incomplete and how to improve it.
Why Metrikia collapses some touchpoints, how visitor identity is preserved up to the Stripe checkout, and how to read the data quality banners on your attribution dashboard.
Step-by-step guide to ensure your Stripe Checkout buttons forward client_reference_id to Metrikia, the prerequisite for back-attributing anonymous touchpoints.
Configure the Final URL Suffix template in Google Ads so Metrikia can link every gclid click back to the creative that produced it. Without this suffix, Google Ads ROAS stay empty.
The 4 appointment statuses in Metrikia, their manual and programmatic transitions, and how to use the markedShowedUp flag on express_win.
Why leads/deals imported more than 7 days after their actual creation date are flagged as historical imports and excluded from current period metrics.
Configure the Meta Conversions API to send LeadCreated and DealWon server-to-server. Recovers ~30 to 50% of conversions invisible to the browser pixel (iOS 17+, AdBlockers).
Configure the Pinterest Conversions API to send conversions server-side and recover signals lost by the browser pixel.
If your leads all appear as "New lead" despite a configured mapping, your CRM probably uses a custom property to drive pipeline status. This guide shows you how to identify and configure that field in 2 minutes.
Click the "Won deals" value on a row to open the Attribution page filtered on that source, campaign, ad set or ad.
Compare your campaigns under different attribution models (Linear, First Touch, Last Touch, U-Shaped, etc.) and read the Reach, Acquired, Conv., Conv. and mROAS columns accurately.
Capture business-specific HubSpot properties (financed amount, leasing flag, internal scores) into Metrikia lead metadata without touching the schema.
Link the CRM field that identifies your ad source to the Metrikia attribution engine. Leads move from INFERRED to MATCHED: sharper ROAS figures without waiting for the pixel.
Understand how Metrikia links your CRM field value to the ad hierarchy. Helpful when leads stay INFERRED despite the mapping being configured.
Complete list of Meta CAPI events Metrikia ships for each step of your sales funnel, and how they feed Meta's optimisation algorithm.
Make every form lead (Book a demo, Get a callback, Talk to an expert) automatically tied to the ad that brought the visitor, without changing your CRM.
Tell one-shot purchases, subscriptions and offline-settled contracts apart, and spot new customers versus returning ones. Numbers you finally recognise.
Push your orders and product catalog into Metrikia from your custom ecommerce back office: dedicated API key, JSON contract, idempotency and per-batch report.
Understand why your leads automatically transition to "closed_won" whenever a deal is marked won, regardless of the import source (HubSpot, Stripe, AI import, manual edit).
Configure Google Ads Offline Conversion Upload to recover sales the browser pixel no longer sees (iOS 17+, ad blockers). No campaign interruption.
Configure TikTok Events API to send conversions server-side and offset losses from the browser pixel on iOS 17+ and ad blockers.
Diana explains the cohort LTV matrix (net cash at D0/D30/D90/D180), the maturity guard, the bounded projection and how it reconciles with Cash.
Diagnose and fix your pixel coverage, page by page, from the Pixel Health page.
Use the Metrikia REST API to automate your reports, connect your tools, and create custom workflows. Complete guide with examples.
Receive real-time notifications for every Metrikia event. Complete setup guide with Zapier, Make, and n8n examples.
Create powerful automations by connecting Metrikia webhooks to Zapier, Make, n8n, or Systeme.io. Complete guide with concrete examples.
Factual, detailed analysis of the leading ad tracking and multi-touch attribution solutions in 2026: Hyros, Datahide, GoHighLevel, Cometly, Wicked Reports, RedTrack, Wizaly, Eulerian, and Metrikia.
Deep dive into Metrikia's 9 attribution models: from deterministic rules (First Touch, Linear, U-Shaped) to probabilistic models (Markov Chain, Shapley Value). Understand when to use each model and how the LRM algorithm guarantees zero rounding errors.
Complete guide to importing leads and deals via CSV in Metrikia: template, column mapping, intelligent deduplication using hashed PII, and best practices for error-free migration.
Understand what corrupted data means in Metrikia, how it appears, and what steps to follow to request a cleanup from support.
Learn how Metrikia automatically resolves ad click identifiers (fbclid, gclid, ttclid) into concrete ad data to calculate your real ROAS per individual ad.
Plug Claude, ChatGPT, Cursor or Grok into your Metrikia data through the MCP server. Authorization from your account, no API key.
Complete reference for each feature.
Strategies, comparisons and media buying best practices.
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