Google Ads tracking is incomplete: what to do

Why this banner appears

Metrikia sees gclids (Google Click ID) in your URLs but cannot resolve the matching ad_id. As a result, Google Ads ROAS per creative is empty and the Platform = Google filter shows few insights.

Causes

• Enhanced Conversions not configured: without server-side hashed emails, Google does not return the precise ad_id
• Google Ads connector without ads_management permission: impossible to resolve ad_id from gclid via the API
• Missing click_view: the click_view table in Google Ads must be readable by your API account

How to verify

To confirm the banner is warranted, check in the dashboard:

1. Go to /app/attribution
2. Filter by platform Google Ads
3. If the Ad ID column is empty on most touchpoints, the banner is confirmed.

How to fix

Step 1: Reconnect with proper scopes

1. Settings > Integrations > Google Ads
2. Click Reconnect
3. Accept every scope (adwords, offline_access)

Step 2: Enable Enhanced Conversions for Leads

1. In Google Ads UI, go to Tools > Conversions
2. For each lead conversion action, enable Enhanced Conversions
3. Pick API (REST) method and use the Metrikia-generated credentials

Step 3: Force a resync

1. Settings > Integrations > Google Ads > Sync now
2. Wait 2 to 5 minutes
3. Reload the dashboard: the banner should disappear

If you do not use Google Ads

The banner is filtered on paid_search. If you have no Google Ads connected, this banner will not appear.