Google Ads tracking is incomplete: what to do

Why this banner appears

Metrikia links each Google Ads click to the ad that brought it, so that your results per ad and per creative are complete. The banner appears when fewer than 5% of your Google clicks of the last 30 days are linked to their ad, once there are more than 100 of them. It shows that share and the number of clicks counted.

Which clicks are counted

• Clicks Metrikia credits to Google: a Google click identifier (gclid, or wbraid and gbraid on iPhone), the Metrikia template, a utm_source set to google or adwords, or a link to one of your Google campaigns.
• On the channels Google serves: search, display and video.
• Performance Max clicks are left out. For these campaigns Google passes the campaign, never the ad: Metrikia attributes those clicks to the right campaign, but they can never be linked to an ad, so they are not counted once Metrikia knows their campaign.

The banner can therefore appear even without a connected Google Ads source, as soon as your clicks carry a gclid or a utm_source=google.

Message 1: paste the Metrikia template

The banner asks you to paste the Metrikia template when most of these clicks do not carry it. Without the template, Metrikia can only link a click to its ad once Google reports it, several hours later, and only for clicks that carry a gclid: iPhone clicks that carry only wbraid or gbraid are never linked to their ad.

1. In Metrikia, open /app/integrations/google_ads, tab URL parameters, and copy the template.
2. In Google Ads, open Admin, then Account settings, then Tracking template.
3. Paste the template in the Final URL suffix field of the account, without a leading "?". Do not paste it in "Tracking template" or "Custom parameter": those fields expect another format.
4. Click Save. A suffix set on a campaign, an ad group or an ad replaces the account one instead of adding to it: if one exists, it must hold the full template.

Every new click then carries its ad, iPhone clicks included. The banner covers the last 30 days and can take up to an hour to update: it disappears once more than 5% of those clicks are linked to their ad.

Message 2: your clicks already carry the template

When at least half of these clicks already carry the Metrikia template, pasting it again changes nothing, so the banner sends you to the Google Ads integration page instead. The template names the ad, but Metrikia can only link the click once your connected Google Ads source has synced that ad.

1. Open /app/integrations/google_ads.
2. If the page shows Reconnection required or Sync disabled, open the More options menu, click Reconnect and sign in with a Google account that has access to your ad accounts.
3. In the Ad accounts tab, check that the accounts running these campaigns are selected.
4. In the Synchronization tab, click Sync now and wait a few minutes.

The banner can take up to an hour to update. If it is still there the next day, contact support.

If you do not run Google Ads

The banner only counts clicks that point to Google. If it appears while you run no Google Ads campaign, check the links that bring traffic to your site: a link tagged utm_source=google (or adwords) with a paid medium such as cpc, on traffic that does not come from a Google ad, makes those clicks count as Google clicks.