Attribution

Measure the true revenue of every single ad.

Your customers see 6 ads before buying. Metrikia tells you which one actually sold.

No credit card · 5-minute setup · Data in 24h

Multi-touch attribution simulation flow

Meta Marketing Partner · Google Ads · TikTok for Business

500+ accounts audited · $12M+ of ad spend analyzed

The platforms lie to you. And it's costing you.

Problem #1

Your ROAS is fake.

Meta, Google and TikTok each claim 100% of the same sale. You're making budget decisions on data counted three times over.

Problem #2

Your best channels are invisible.

Email, organic content: none of your tools attribute revenue to them. Yet these channels generate 30 to 50% of your actual sales.

Problem #3

You're killing your winners and scaling your losers.

CTR only measures the click, never the purchase. A high-CTR ad can convert 3x worse than a quiet performer.

What Metrikia lets you do.

01

Scale your real winners.

A real ROAS per channel, based on revenue actually collected. You confidently double the budget of campaigns that truly return $3 for $1.

02

9 attribution models.

Allocate your budget where it truly earns. The calculation adapts to your business: impulse e-com, high-ticket, SaaS subscription.

03

Get AI-powered actionable recommendations.

Diana AI monitors your global performance and each creative 24/7. It detects weak signals the human eye misses and pushes you the right actions.

Credit redistribution by the Shapley Value model
Shapley Value model · $5,000 sale · Discrepancy: -$10,000

Up and running in 3 steps.

01

Connect your sources.

Meta, Google, TikTok, Stripe, Calendly. A few clicks, your data is synced.

02

Metrikia cross-references your data.

The MTA algorithm matches every CRM sale to the ads that triggered it.

03

Discover your real numbers.

A real ROAS per channel, per campaign, per creative.

How attribution works in 3 steps

Certified integrations · Native data · No pixel to install

Meta Business PartnerGoogle PartnerTikTok for BusinessStripe Verified Partner

See your real numbers.

Connect your sources in 5 minutes. Get your first attribution report by tomorrow morning.

Metrikia creatives and attribution dashboard

Frequently asked questions

Everything media buyers ask us before getting started.

That's exactly the problem. Platform ROAS is self-reported. Meta counts view-through on 7 days. Google counts any click. TikTok claims unverifiable conversions. They all claim the same sale. Metrikia cross-references them with your real revenue (Stripe, CRM) and gives you one clean number.

GA4 does last-click by default. Doesn't see view-through. Doesn't track cross-device. Doesn't connect to CRM or revenue. It tells you the last thing someone clicked on. Metrikia tells you the full story, from first impression to signed deal.

Two things. Markov Chain and Shapley Value attribution: no other tool in this price range offers them. And we connect to signed revenue (Stripe, Calendly, CRM), not just Shopify checkout. Full funnel, not just e-com.

Multi-account dashboard. Each client has their own attribution view. You see ROAS discrepancy across all accounts on a single screen. Built to scale.

Relevant from $10K/month of spend. Below that, last-click is enough. Above that, every day without real numbers is misallocated budget.

24 hours. Connect your platforms in 5 minutes, Metrikia rebuilds customer journeys from historical data. Your first ROAS discrepancy report arrives tomorrow morning.

Hosted in Europe. AES-256 encryption. GDPR compliant. SOC 2 in progress. Your data never leaves European servers. Full export in one click.

Hosted in Europe · AES-256 encryption · GDPR compliant · SOC 2 in progress

See your real numbers.

Connect your sources in 5 minutes. Get your first attribution report by tomorrow morning.

No credit card · 5-minute setup · Cancel anytime