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Blog & Ressources

Blog & Ressources

ROI tips, tracking guides and media buying best practices to measure your real return on ad spend.

Media buying strategy
Featured articleStratégie & Scaling9 min

Managing Multiple Ad Accounts for Agencies: End the Multi-Tab Chaos

Learn how to centralize all your Meta, Google, and TikTok ad accounts in a single dashboard. Metrikia unifies multi-account data for a consolidated agency ROI view.

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Ad tracking and analytics
Tracking & Attribution9 minMar 12, 2026

How Metrikia Calculates Your Real Cost Per Lead (and Why It's Different)

Discover Metrikia's CPL calculation methodology: CRM matching, deduplication, and why your real CPL is probably different from Meta's number.

MTMetrikia TeamRead
Ad tracking and analytics
Tracking & Attribution11 minMar 10, 2026

Real ROAS vs Reported ROAS: The Gap That Costs Media Buyers Dearly

Deep analysis of the gap between platform-reported ROAS and the real ROAS calculated by Metrikia. Data, causes, and solutions.

MTMetrikia TeamRead
Ad tracking and analytics
Tracking & Attribution9 minMar 7, 2026

TikTok Ads + Metrikia: The Winning Combo to Track Your Conversions

How to connect TikTok Ads to Metrikia to track your real conversions. Multi-account support, offline conversions, and CRM-based ROAS.

MTMetrikia TeamRead
Media buying strategy
Stratégie & Scaling10 minMar 5, 2026

5 Practical Use Cases for Metrikia at a Media Buying Agency

Discover 5 concrete scenarios where Metrikia helps media buying agencies optimize multi-client management, reporting, and ROAS.

MTMetrikia TeamRead
CRM and sales management
CRM & Ventes12 minMar 3, 2026

The Ultimate CRM Guide for Media Buyers: Why and How to Manage It

Why a CRM is essential for media buyers and how to manage it effectively. Lead management, deal pipeline, appointments, and the Metrikia approach.

MTMetrikia TeamRead
Media buying strategy
Stratégie & Scaling11 minFeb 28, 2026

How to Combine ADS + Systeme.io + Metrikia for a 360 View of Your Performance

Integrate your ad data, Systeme.io sales, and Metrikia to track the full journey from ad to sale via webhooks.

MTMetrikia TeamRead
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Practical guides

Step-by-step tutorials to set up your tracking and optimize your ROI.

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Technical documentation

Complete reference for the platform, from API to integrations.

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