Enable Snapchat conversion feedback

Objective

Send your leads and real sales back to Snapchat, so its algorithms optimize on what actually pays, not only on what the pixel sees.

Prerequisites

• Snapchat Ads connected to Metrikia
• A Snap Pixel created in Snapchat Business Manager
• The Organization Admin role in Snapchat Business Manager, to generate the token

Step 1: Get the pixel id

1. In Snapchat Business Manager, open Pixels
2. Copy the pixel id (an id shaped like 12345678-abcd-4ef0-9876-0123456789ab)

Step 2: Generate a Conversions API token

1. In Snapchat Business Manager, open Business details
2. In the Conversions API tokens section, click Generate token
3. Copy the token right away: keep it safe and do not share it

Step 3: Enable feedback in Metrikia

1. Go to Settings > Integrations > Snapchat Ads
2. Open the Server-side conversions section
3. Paste the pixel id and the token, turn feedback on, then save

Events sent

• New lead: SIGN_UP
• Lead contacted: CUSTOM_EVENT_1
• Appointment booked: CUSTOM_EVENT_2
• Deal pending signature: CUSTOM_EVENT_3
• Deal won: PURCHASE, with its amount and currency

To do in Snapchat Ads Manager: name CUSTOM_EVENT_1 to 3 and give them a goal if you want to optimize your campaigns on them.

Good to know

• Snapchat refuses events older than 7 days: only new events are sent.
• Personal data (email, phone, name) is hashed before sending.
• The Snapchat click id (ScCid) captured by the Metrikia pixel is attached when it exists, which improves matching.

Troubleshooting

Feedback turned itself off

Snapchat refused the token (revoked or deleted). Generate a new one and paste it again: feedback resumes right away.