Enable Google Ads conversion feedback

The conversion feedback (Conversions API / Offline Conversion Upload) sends your LeadCreated and DealWon events directly to Google Ads server-side. You recover 30 to 50% of conversions invisible on the browser pixel.

Prerequisites

• Google Ads account connected to Metrikia via OAuth (Settings > Integrations > Marketplace > Google Ads).
• You are admin or owner of the Metrikia tenant.
• A Google Ads Developer Token (ask the Manager Account admin if you operate under MCC).

Steps

1. Get the Google Ads Customer ID

1. Open https://ads.google.com with an account that has access.
2. Click the gear icon > "Account Preferences".
3. Copy the client identifier in 123-456-7890 format shown at the top.

2. Identify the Conversion Action ID

1. In Google Ads, Tools > Conversions.
2. Click on the conversion used for Metrikia (your "Lead" conversion if you have one).
3. In the page URL, copy the value after ctId= (digits only).

3. Obtain a Developer Token

1. Ask your Google Ads Manager Account admin to go to "API Center" and generate a Developer Token (production tier).
2. Copy the token.

4. Configure in Metrikia

1. Go to https://app.metrikia.io/app/settings in the Integrations tab.
2. Under "Server-side conversion feedback", click "Enable connection" on the Google Ads card.
3. Fill Customer ID, Conversion Action ID, Developer Token. If your account is under MCC, add the Login Customer ID (Manager) in the same format.
4. Click "Enable connection". The "Active" badge appears within seconds.

Verification

First events arrive typically within 5 minutes of a LeadCreated. Check in Google Ads > Tools > Conversions > your action that the "All conv." column increments.

Frequent errors

• "Invalid Customer ID": use 123-456-7890 with dashes, not the unformatted value.
• "Developer token unauthorised": your token is in test mode. Ask the Manager Account admin to upgrade to production tier in Google Ads API Center.
• "Login Customer ID required": your account is under a Manager Account (MCC). Get the Manager ID in the same format.

GDPR compliance

Transmitted events contain SHA-256 hashes of email and phone (pseudonymised PII). If you display a cookie banner, mention "Google Ads Conversions API" in the marketing category.