Meta Ads URL parameters tracking setup

Why configure ?

Without this setup, Metrikia captures the Meta click (fbclid) but cannot tell which exact creative drove the conversion. With this setup, every Meta click forwards the exact creative ID, and Metrikia automatically attributes revenue to the right ad.

Prerequisites

• Meta Ads account connected to Metrikia (Settings > Integrations > Meta Ads)
• Admin access on your Meta Ads Manager account

Steps

1. Open the configuration menu in Metrikia

1. Go to /app/settings?s=integrations
2. On the Meta Ads row, click the "..." menu
3. Click "Configure URL"
4. Click Copy to grab the recommended template

2. Paste in Meta Ads Manager

1. Sign in to business.facebook.com
2. Open your ad account
3. Go to Account Settings > Tracking
4. Find the Account-level URL parameters section and click Edit
5. Paste the copied template
6. Click Save

3. Verify propagation

The change applies to subsequent clicks (not historical ones). Within 24h, new Meta clicks appear in /app/attribution with the precise creative name.

What does the template do ?

It automatically appends to every click :

• utm_source=facebook : traffic source
• utm_medium=paid_social : paid channel
• utm_campaign={{campaign.name}} : campaign name
• utm_content={{ad.id}} : exact Meta creative ID
• utm_term={{adset.name}} : ad set name

{{ad.id}} is a Meta macro : replaced at click time by the real creative ID.

Common issues

• "Tracking still not working" : the change applies only to new clicks. Old Meta clicks keep their existing attribution.
• "I still see Meta Ads grouped in Attribution" : expected for clicks before the configuration. New clicks appear at creative level.
• "My existing template already has parameters" : add ours in addition, separated by &. Do not remove your existing parameters.