TRACK
9 models to understand what converts.
Shapley, Markov, Time Decay, U-Shaped, W-Shaped, Linear, First Touch, Last Touch, Full Path. The right model depends on your business.
The problem
A single model isn't enough.
Last Click ignores 90% of the customer journey. First Touch doesn't value closing. Each model reveals a different facet of your funnel.
Why 9 models
01
Complete funnel view
Compare models to understand which channel initiates, which assists and which closes.
02
Shapley and Markov
The most advanced models on the market, based on game theory and probabilistic chains.
03
Instant comparison
Switch between models in one click to validate your hypotheses.
How it works
Up and running in 3 steps
1
Your data is collected
Metrikia records every touchpoint in the customer journey automatically.
2
9 models calculate in parallel
Each conversion is analyzed by all models simultaneously.
3
Compare and decide
The dashboard displays results side by side. You choose the right model.
