Managing multiple ad accounts

Why multi-account management is essential

If you are a media buyer at an agency or manage multiple brands, you probably have several ad accounts on each platform. Before Metrikia, comparing performance across accounts meant exporting CSVs from each account and assembling them manually in a spreadsheet.

With Metrikia's multi-account management, you can:

• Connect as many ad accounts as needed on each platform
• View consolidated data from all your accounts in a single dashboard
• Filter by individual account to isolate performance
• Control sync account by account (enable/disable)
• Compare performance across accounts to identify best practices

Connecting multiple ad accounts

Meta Ads (multi-account)

1. Go to Settings > Integrations > Meta Ads
2. If you already have an account connected, click Manage accounts
3. All ad accounts your Meta user has access to are listed
4. Enable sync for each desired account by checking the box
5. Data from enabled accounts syncs automatically

Pro tip: Your Meta OAuth connection grants access to all accounts in your Business Manager. You do not need to reconnect for each account, simply enable them from the Metrikia interface.

Google Ads (multi-account)

1. Go to Settings > Integrations > Google Ads
2. Click Manage accounts
3. Select the customer IDs to sync
4. For MCC (Manager) accounts, all sub-accounts are listed
5. Enable sync per account

TikTok Ads (multi-account)

1. Go to Settings > Integrations > TikTok Ads
2. Click Manage accounts
3. All Advertiser IDs associated with your TikTok Business Center account are listed
4. Enable sync for each desired advertiser

Managing sync per account

Each ad account has its own sync status on the Settings > Integrations > Ad Accounts page:

• Enabled: the account syncs automatically (every hour)
• Disabled: the account no longer syncs (historical data remains available)
• Error: sync failed (expired token, permissions revoked, etc.)

Available actions

• Enable/Disable: Toggle sync without deleting data
• Force sync: Launch an immediate manual sync
• Delete: Remove the account and its data from Metrikia (irreversible)

Pro tip: If you manage temporary client accounts (one-off campaigns), disable sync rather than deleting the account. You will keep the history for your reports.

Hierarchical filters: from global to detail

The Metrikia dashboard uses hierarchical filters to navigate your multi-account data:

Platform > Ad Account > Campaign > Ad Set > Ad

Consolidated view (default)

Without filters, the dashboard shows aggregated metrics from ALL your active accounts across all platforms. This is the ideal view for MER and overall ROAS.

Platform view

Filter by Platform (Meta, Google, TikTok) to see a single platform's performance across all accounts.

Account view

Filter by Ad Account to isolate a specific account's performance. Ideal for client reports at agencies.

Drill-down view

Combine filters to go down to campaign, ad set, and ad level within a specific account.

Agency use case: multi-client reporting

If you are an agency managing campaigns for multiple clients, Metrikia's multi-account feature saves you hours each week:

1. Connect each client's ad accounts
2. Create a saved view per client (pre-configured filters)
3. Switch between views in one click to prepare reports
4. Export client-filtered data as CSV/Excel
5. Use Diana to generate per-client performance summaries: "Summarize Client X account performance this month"

Cross-account comparison

Metrikia also lets you compare performance across accounts:

• Which client has the best ROAS?
• Which account has the lowest CPL?
• What best practices from one account could be applied to others?

Multi-account best practices

1. Name your accounts clearly on platforms (client name, brand, market) : Metrikia displays these names in filters
2. Disable inactive accounts rather than deleting them, you keep the history
3. Use saved views to quickly access each client's data
4. Regularly check sync status, an expired token can block sync
5. Attribute leads to the right account: if you import leads manually, make sure to attribute them to the correct source ad account

Pro tip: Ask Diana "Which ad accounts have not synced in over 24 hours?" to quickly identify connection issues.