About Metrikia
Metrikia was born from a simple observation: media buyers spend more time compiling data than optimizing their campaigns.
Our mission
Empower marketing teams to manage their business with clear, centralized data. No more cobbled-together spreadsheets, no more copy-pasting across platforms. One single tool to see the real ROI of every euro invested.
Our values
Clarity
Readable data, not illegible Excel spreadsheets.
Efficiency
5-minute setup, ROI visible immediately.
Privacy
Your data stays your data. Hosted in Europe, GDPR compliant.
Support
A team available to help you scale.
Our journey
Idea & Design
Birth of the Metrikia project, identifying the limits of existing tools for media buyers.
Private Beta
First users test Meta + Google Ads tracking with CRM correlation.
v1.0 - Launch
Official release with Meta, Google, TikTok Ads integrations and unified CRM.
Multi-Touch Attribution
MTA launch with 7 attribution models including Shapley and Markov.
Diana AI
Built-in AI assistant to analyze performance and recommend optimizations.
Multi-Account & Scale
Multi ad account support, hierarchical filters and advanced observability.
A French team
Metrikia is built in France by a team passionate about performance marketing and product.