Question 1

Does your tool replace my CRM?

Accepted Answer

Yes, if you use a traditional CRM. The tool works as a tag-based CRM with follow-up management, cross-sell and down-sell. You can centralize your pipeline without multiplying tools.

Question 2

Is it complicated to set up?

Accepted Answer

No. Setup takes a few minutes. You import your existing contacts and start immediately without rebuilding your entire system.

Question 3

Do I need to migrate my entire current stack?

Accepted Answer

No. You can start gradually and connect your existing tools. No technical upheaval required.

Question 4

Why not stay on Google Sheets or Airtable?

Accepted Answer

Spreadsheets store data. They don't structure your follow-ups or sales management. The tool centralizes and makes your pipeline actionable without depending on scattered files.

Question 5

Is my data secure?

Accepted Answer

Yes. Data is encrypted in transit and at rest, hosted on a secure cloud infrastructure with backups and continuous monitoring. You remain the owner of your data.

Question 6

What happens if I have a problem?

Accepted Answer

A responsive AI support is available 24/7. You can easily report an incident and our technical team intervenes if necessary.

Question 7

Can I suggest features?

Accepted Answer

Yes. A dedicated section allows you to suggest features. Requests are voted on by users and prioritized based on actual usage.

Question 8

Is it suitable for both solopreneurs and IT agencies?

Accepted Answer

Yes. The tool is designed to structure both a simple pipeline and a more complex sales cycle, without adding unnecessary complexity.

Question 9

What exactly is Metrikia?

Accepted Answer

Metrikia is a SaaS platform that correlates your advertising investments (Meta Ads, Google Ads, TikTok Ads) with your actual CRM sales. Unlike native dashboards that overestimate conversions, Metrikia calculates your real ROI by tracking the complete journey from click to signed deal.

Question 10

How does Metrikia calculate real ROAS?

Accepted Answer

Metrikia connects your ad platforms to your sales pipeline (CRM). By attributing each closed deal to its source ad through multi-touch attribution, we get a ROAS based on actual revenue collected, not estimated conversions from Meta or Google algorithms.

Question 11

What is Diana AI?

Accepted Answer

Diana is the AI assistant built into Metrikia. She analyzes your marketing data in real-time and provides actionable recommendations: which campaigns to scale, which to cut, and where to reallocate your budget to maximize ROI.

Question 12

Which attribution models are available?

Accepted Answer

Metrikia offers 9 attribution models: Last Touch, First Touch, Linear, Time Decay, U-Shaped, W-Shaped, Full Path, Markov Chain and Shapley Value. You can compare results across models to find the one that best reflects your sales cycle.

Question 13

How do Offline Conversions work?

Accepted Answer

Metrikia automatically sends your CRM sales back to Meta CAPI, Google Ads and TikTok Events API. This allows ad algorithms to optimize on your real conversions rather than surface signals like clicks or page views.

Question 14

Do you offer a free trial?

Accepted Answer

Yes, 14 days free trial on the Performance plan with full access to all features. No credit card required to get started.

Question 15

How are contacts counted?

Accepted Answer

One contact = one unique lead created in the month. Existing contacts are not recounted. If you exceed your limit, you'll be notified and can upgrade.

Question 16

Can I change plans at any time?

Accepted Answer

Yes, you can upgrade instantly. Downgrades take effect at the end of your current billing period.

Question 17

Is there a minimum commitment?

Accepted Answer

No, all our plans are commitment-free. Monthly or annual payment, cancel anytime. Your access remains active until the end of the paid period.

Question 18

How do I connect my ad accounts?

Accepted Answer

Go to Settings > Integrations and follow the instructions for each platform. Connection is done via OAuth (Meta, Google) or API token (TikTok). Your data syncs automatically within minutes.

Question 19

Which ad platforms are supported?

Accepted Answer

Metrikia supports Meta Ads (Facebook & Instagram), Google Ads and TikTok Ads. Additional integrations (LinkedIn Ads, Snapchat) are on our roadmap.

Question 20

Do you offer an API?

Accepted Answer

Yes, our REST API lets you integrate Metrikia with your existing tools (Zapier, Make, internal tools). Check the API documentation for details. Available from the Scale plan.

Question 21

Do I need an external CRM to use Metrikia?

Accepted Answer

No. Metrikia includes a built-in CRM with Setting/Closer pipeline. You can manage your leads, appointments and deals directly in the platform. If you already have a CRM, our webhooks and API enable bidirectional sync.

Question 22

Is my data secure and GDPR compliant?

Accepted Answer

Yes. Your data is encrypted (AES-256 at rest and in transit), hosted in Europe (Amsterdam), with automatic GDPR purge. You can export or delete your data at any time. SOC 2 compliance in progress.

Question 23

Where is my data hosted?

Accepted Answer

All data is hosted in the European Union (Amsterdam, Netherlands) on Railway servers with daily automatic backup. No data transfers outside the EU.

Question 24

How does Metrikia handle cookie consent?

Accepted Answer

Metrikia uses first-party cookies and server-side tracking to minimize the impact of ad blockers. Google Consent Mode v2 is natively integrated, ensuring user consent compliance across all platforms.

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