TikTok Ads URL parameters tracking setup

Why configure ?

Without this setup, Metrikia captures the TikTok click (ttclid) but cannot tell which exact creative drove the conversion. With this setup, every TikTok click forwards the exact creative ID.

Prerequisites

• TikTok Ads account connected to Metrikia (Settings > Integrations > TikTok Ads)
• Admin access on your TikTok Ads Manager account

Steps

1. Open the configuration menu in Metrikia

1. Go to /app/settings?s=integrations
2. On the TikTok Ads row, click the "..." menu
3. Click "Configure URL"
4. Click Copy to grab the recommended template

2. Paste in TikTok Ads Manager

1. Sign in to ads.tiktok.com
2. Open your ad account
3. Go to Tools > Tracking > URL Parameters
4. Paste the copied template at account level
5. Click Save

3. Verify propagation

Within 24h, new TikTok clicks appear in /app/attribution with the precise creative name.

What does the template do ?

It automatically appends to every click :

• utm_source=tiktok : traffic source
• utm_medium=paid_social : paid channel
• utm_campaign=__CAMPAIGN_NAME__ : campaign name
• utm_content=__AID__ : exact TikTok creative ID
• utm_term=__AID_NAME__ : creative name

__AID__ is a TikTok macro : replaced at click time by the real creative ID.

Common issues

• "Tracking does not work" : the change applies only to new clicks.
• "My existing template has macros" : add ours in addition, separated by &.