Goal

Metrikia computes your Net Profit, Net Margin and MER as soon as your costs are configured. Without configuration, only revenue metrics show: no profit number is ever invented.

The three cost families

Product cost (COGS): what each sold item costs you.
Payment fees: the percentage and fixed amount your payment provider takes on each order (for example 2.9% + 0.30).
Shipping: your average outbound cost per order (what you pay, not what you charge the customer).

How Metrikia picks a product cost

In order:

The cost automatically imported from your store when the "Cost per item" field is filled on the product.
The cost you enter manually in Metrikia, per product.
Otherwise, your global estimated margin: a percentage applied to the revenue of products without a known cost.

A coverage indicator shows how much of your revenue is based on real costs versus the estimate: the higher the coverage, the more reliable your displayed margin.

Steps

Open /app/settings, Ecommerce costs section (visible in self-serve or hybrid mode).
Fill in your estimated COGS margin percentage, your payment fees (percentage + fixed per order) and your shipping cost per order, then click Save.
In the products table below, adjust the unit cost of your key products: the change applies from today onward, past period margins never move.

Expected result

The dashboard shows the Profitability row: Net Profit, Net Margin, MER (revenue / ad spend), new customer acquisition cost (NCPA) and NC-ROAS.

Common issues

My margin is flagged as estimated

Part of your revenue has no known product cost: fill in per-product costs or adjust the global estimated margin.

MER does not include my marketing contractors

By design: MER only counts media spend from your connected ad platforms, so it stays comparable month over month.

Who counts as a new customer?

A buyer placing their very first order across your whole imported history. Missing a feature? Suggest it in Ideas and Roadmap from /app/settings.

Configure your costs to see your real profit