Connect Snapchat Ads to Metrikia

Objective

By the end of this guide, your Snapchat campaigns are synchronized into Metrikia with their metrics (spend, impressions, swipes, leads, purchases), ready to be matched with your real sales.

Prerequisites

• An active Metrikia account
• A Snapchat Business Manager account with at least one ad account
• Access to the ad account in Snapchat Business Manager (Organization Admin role recommended, see below)

Step 1: Start the connection

1. Go to Settings > Integrations
2. Click Discover more integrations
3. Find the Snapchat Ads tile in the Ads category > Connect
4. Snapchat opens a sign-in window: sign in with the account that can access your ad accounts and authorize Metrikia
5. You are redirected automatically back to Metrikia

Pro tip: allow pop-ups for metrikia.io before starting the connection.

Step 2: Select your ad accounts

Metrikia detects every ad account of your Snapchat organizations.

1. The list appears in the Manage accounts panel
2. Enable synchronization for each account you want
3. Click Save

Step 3: Initial synchronization

The first synchronization pulls your campaigns, ad squads, ads, creatives and metrics. Data then refreshes automatically several times a day. Amounts are read in the currency of your ad account, and each day follows the time zone of that account, as in Snapchat Ads Manager.

What Metrikia pulls

• Spend, impressions, swipes (swipes are shown as clicks)
• Leads: Snapchat lead forms and the sign-ups (SIGN_UP) measured by your Snap Pixel
• Purchases and revenue reported by Snapchat (PURCHASE), with a 28-day swipe and 1-day view attribution window

Snapchat lead forms

Snapchat sends each lead form submission to Metrikia in real time. To turn it on, open Manage accounts and enable Import leads on the ad account: at the next synchronization, Metrikia turns this on for each of its forms. While the option stays off, Metrikia leaves your forms untouched and imports no lead.

• Snapchat only allows it to an Organization Admin: if the connected account does not hold that role, leads still show as a count in your statistics but do not arrive one by one. Give the connected account that role and Metrikia retries on its own.
• A form already linked to another tool is left untouched: Snapchat accepts a single destination per form.

Troubleshooting

"Access denied" during the connection

• Check that the Snapchat account you use can access the ad accounts in Business Manager
• Disconnect and reconnect the integration to restart authorization

An ad account no longer shows up

The connected account lost its rights on that ad account in Snapchat Business Manager. Restore them: synchronization resumes on the next run.

The last two days keep changing

That is expected: Snapchat finalizes its statistics 48 hours after the day ends. Metrikia updates them at each synchronization.

Next step

Set up the URL parameters of your Snapchat ads so every click is attached to its ad, then enable conversion feedback (Conversions API) to send your real sales back to Snapchat.