Complete platform

Everything you need to manage your real advertising ROI

Metrikia connects your ad accounts to your CRM to calculate your real ROAS. No more inflated data, make informed decisions.

Free 14-day trial Book a demo

Real ROAS

Ad platforms inflate your ROAS by 20-60%. Metrikia cross-references your Meta, Google, and TikTok spend with actual CRM sales to calculate the return you truly earn.

ROAS calculated from CRM sales, not platform estimates
Reported vs real ROAS comparison by campaign and ad set
Automatic alerts when the gap exceeds your tolerance threshold

Attribution

9 attribution models for every strategy

From simple First Touch to game theory-based Shapley, choose the model that fits your business.

First Touch

100% credit to the first touchpoint

Last Touch

100% credit to the last touchpoint

Linear

Credit distributed equally across all touchpoints

Time Decay

More credit to touchpoints closer to conversion

U-Shaped

40% first, 40% last, 20% distributed in the middle

W-Shaped

30% first, 30% lead creation, 30% last, 10% rest

Full Path

Weights the 4 key moments in the customer journey

Markov

Probabilistic model based on Markov chains

Shapley

Game theory: marginal contribution of each channel

Integrations

Connect all your tools in a few clicks

Meta Ads, Google Ads, TikTok Ads, HubSpot, Salesforce, Systeme.io... Metrikia integrates with your existing tools.

Meta Ads

Ads

Available

Google Ads

Ads

Available

TikTok Ads

Ads

Available

HubSpot

CRM

Available

Salesforce

CRM

Available

Zoho CRM

CRM

Available

Freshsales

CRM

Available

Airtable

CRM

Available

Acuity Scheduling

Calendar

Available

Systeme.io

Automation

Available

n8n

Automation

Available

Zapier

Automation

Coming soon

Make

Automation

Coming soon

View all integrations

Native tools

Use Metrikia from your favorite tools

Browser extension, MCP server for your AI agents, Claude Code plugin: Metrikia adapts to your workflow, not the other way around.

Metrikia Companion

Capture LinkedIn and Instagram leads in one click. The extension pushes contacts directly into your CRM with the source campaign, no copy-paste needed.

Install extension

MCP Server

Give your AI agents structured access to your campaigns, leads and metrics via Model Context Protocol. Compatible with Claude, Cursor and any MCP client.

View MCP tools

Claude Code Plugin

Specialized media buying skills right in your terminal. Analyze campaigns, audit your ROAS and get budget recommendations without leaving your IDE.

Discover the plugin

Ready to discover your real ROI?

Free 14-day trial, no credit card required.

Free 14-day trial Book a demo