Changelog Metrikia

Meta purchase event of your choice, Stripe payments counted once, weekly report as a PDF

On each Meta account, you choose the purchase event Metrikia counts. Every Stripe payment is counted once, whichever way it arrives, and every subscription renewal stays attached to its subscription. The weekly report exports as a PDF, the Integrations page names the connections to repair, and the pixel hands over a visitor's id only after their consent.

Pixel status from your visits, Google Ads account status, code samples to copy

Settings > Pixel now shows your pixel's state from the visits it sends, and recognises the pixel installed by the Metrikia Shopify app. Pixel Health matches each landing page with its visits, and the Google Ads account picker flags inactive accounts. The Stripe Checkout instructions cover the Stripe Checkout Session your server creates, and code samples in the help center guides can be copied in one click.

Meta purchases with and without a click, Stripe sales linked to their visit

Ads Performance now separates the purchases Meta claims after a click on a link in the ad from those that follow a view or an engagement without a click, so you can compare Meta's cost per purchase with that of your real sales knowing how many of those purchases followed a click. Every Stripe payment linked to a visit becomes a sale, and attribution gives your Google YouTube, Demand Gen and Display campaigns their own channel, and recognises your Google clicks on iOS.

Diana's budget advice now follows your real sales

Diana's budget advisor now assesses your campaigns on the revenue Metrikia attributes to them from your sales, rather than on the revenue each platform reports: a profitable campaign is judged on its real sales, even when its platform under-reports its results. Your new yearly and quarterly subscriptions are also recognised as such on your deals.

Snapchat Ads joins Metrikia: your Snapchat campaigns measured to the cent, from spend to sale

Connect your Snapchat Ads account in a few clicks: campaigns, ad sets, ads and creatives arrive in Metrikia, with spend, impressions, swipes and purchases identical to your Snapchat Ads Manager. Matched with your real sales, they give Snapchat's true CPA and true ROAS, including the sales your pixel had already linked to Snapchat before the connection.

Ad connections better monitored and more robust

Metrikia continuously monitors the health of every ad platform and lets you know when an action is needed on your side. Your sources carry the name of your accounts, a Meta account that can no longer deliver is flagged, and the sync of large Meta accounts becomes more regular.

Finer social attribution, and figures that add up at every level

Metrikia recognizes your organic Instagram visits, stories and bio links, and credits them to “Organic and social”: your Meta campaigns are measured on their own results. In the Ads table, every level adds up exactly to the row it comes from, and a dedicated row shows the share no ad can claim. The platform also gains in security.

Safer syncs and clearer Google Ads tracking

Your TikTok Ads syncs cover the whole requested period, and the status of each connection faithfully reflects every sync. On Google Ads, the tracking setup tells you the exact field to fill in, and Performance Max campaigns are read at their right level. And the attribution shares on screen add up exactly to the total.

One alert per incident, and your TikTok accounts appear instantly

When an ad connection needs your attention, you are told once, then you restore it calmly: your reconnection attempts add no further email. The alert stays visible in the app on every check, where you act on it. And when you connect TikTok Ads, your account list appears in an instant, even on a business manager holding dozens of them.

Your ad accounts connect, however they are organized

A Google Ads account you own directly and one managed by an agency manager account both bring back their campaigns and their spend. Your integration reconnections go through on the first try, even when the platform takes a moment to recognize a new access. And the interface now speaks to you fully in French as well as in English.

Your integrations tell you when they need you, and Shopify sets up step by step

When your CRM withdraws Metrikia's access, you know right away and you know what to do. The Shopify connection retrieves your full order history and is followed step by step. Your store and sales health views load faster, and both first and last touch follow the actual order of each journey.

Stronger collection under traffic peaks, and collections matched to their order faster

The denser your traffic, the more collection precision matters. The pixel now consolidates simultaneous visits from the same visitor on the same ad, touchpoint consolidation covers the longest journeys, and your collections rejoin their order and originating campaign faster. Sharper cost per visit, and revenue attributed sooner.

History recovery extends to every one of your ad platforms

Connecting an ad account gives you access to its history, across every platform available in Metrikia. Each one recovers its past data up to the maximum depth its interface allows, and the applicable start date is stated before the run begins.

Periods aligned with the ad platforms, level-by-level navigation, and top-of-funnel e-commerce at the ad level

Your rolling periods end at yesterday, the way ad platform interfaces do, so your comparisons run on complete days. Navigating the ad hierarchy goes through a level tab bar, four top-of-funnel metrics arrive at the ad level, and Google conversion counting separates purchases from the intermediate steps of the funnel.

The visits Shopify recorded join the customer journey, and the Ads page opens on what matters

Shopify keeps, on every order, the sessions that preceded the purchase, including the ones the pixel never saw: another device, refused consent, a session without an entry page. Metrikia adds them to the customer journey where the pixel captured nothing, and flags them clearly. The Ads page now opens on the rows that delivered, sorted by spend, and keeps your period from one screen to the next. Spend totals match the ad platforms to the cent, and an in-store exchange lifts the order.

Attribution recognises organic traffic and stops Direct from stealing credit

The channel of every visit is now derived on the Metrikia side, whatever pixel sends it: visits from search engines and social networks are classified as organic, an internal page visited after an ad click no longer creates a Direct touchpoint, and the ROAS declared by your ad platforms sits next to the attributed ROAS.

A tracking template built for Metrikia

Metrikia-specific URL parameters (mtk_source, mtk_campaign, mtk_adset, mtk_ad) replace the generic UTM template on every platform, without breaking accounts that are already set up.

ChatGPT Ads joins your sources

Connect your ChatGPT Ads (OpenAI) campaigns like any other platform, right from onboarding, and find the recommended URL parameters for each platform.

Fuller Google attribution, steadier connections

Google clicks that arrive before their ad is synced are attached as soon as it lands, and your ad platform connections gain in stability.

Your Data, Locked Down

A full platform security audit and complete control over erasing your contacts.

Your Pages, Your Leads

Build landing pages and capture leads without writing a line of code, with attribution tracking live from the first click.

Your Tracking Under Control

A dedicated page telling you exactly where your pixel fires, where it does not, and what to fix.

Connections That Hold

More reliable syncs, attribution recovered on booking journeys, and an alert before a connection drops.

Unified Pricing Journey

Corrected euro pricing display and a streamlined end-to-end subscription journey.

Revamped Help Center & Resources

Guides, documentation, in-app tutorials, and blog fully redesigned and expanded, in French and English.

Ontraport Connector & Stronger Privacy

New Ontraport CRM connector and strengthened GDPR compliance monitoring.

Hardened Security & UI Polish

Full security audit applied and stronger visual consistency across the app.

CRM & Attribution Reliability

More accurate closing metrics, refined multi-touch attribution, and UX fixes.

Unified CRM Search & Revenue Accuracy

Search leads and deals by name, email, or phone, with more accurate revenue and ROAS.

Advanced Monitoring & Bilingual Content

Full real-time platform monitoring, bilingual FR/EN blog, and strengthened security certifications.

Multi Ad Accounts & Acuity

Manage all your Meta, Google, and TikTok ad accounts from a single dashboard with hierarchical filters.

Multi-Touch Attribution & Diana AI

9 attribution models to understand the real journey of your prospects, and Diana AI to analyze your campaigns in natural language.

Smart Filters & AI Insights

Advanced drill-down into your data, Diana AI insights in the dashboard, and a complete Design System refresh.

Multi-Accounts & Monitoring

Multi ad account support, automated monitoring, and improved sync reliability.

Multi-CRM & Integration Marketplace

Connect Salesforce, Zoho, Freshsales, Airtable, and Acuity in a few clicks from the marketplace.

Performance & Security

Real-time sync monitoring, Global ROI tab, and strengthened multi-tenant security.

Lead Workflow & Export

Full lead state machine, CSV/Excel export, and a 40% faster dashboard.

TikTok Ads & Unified CRM

TikTok Ads joins Meta and Google, unified CRM with Leads + Deals + Pipeline in one view.

Metrikia Launch

First release: connect Meta Ads and Google Ads, track your CPL, CPA, and ROAS, manage leads and deals.