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Features

Multi-Touch Attribution

Your real ROAS per channel, not the platforms' version.

9 Attribution Models

Shapley, Markov, Time Decay and 6 more models.

Creative Analytics

Identify your best creatives by actual revenue.

Customer Journey

Every touchpoint from ad click to signed deal.

Real-Time Dashboard

Your key KPIs on a single screen.

Track every lead from first contact to closing.

Setting → Closing

Full setter/closer workflow with scoring.

Deal Management

Visual pipeline and revenue forecasting.

AI Lead Scoringnew

Prioritize leads by closing probability.

Your AI media buyer analyzes your data daily.

Budget Optimizernew

Budget reallocation based on real ROAS.

Anomaly Detection

Automatic alerts on performance drifts.

Multi-Source Sync

Meta, Google, TikTok, Stripe, Calendly in one click.

Companion Extension

Your metrics right inside the browser.

MCP & AI-Nativenew

Connect Metrikia to Claude, GPT and your AI agents.

Integrate your tools via REST API and webhooks.

Your data accessible from iOS and Android.

Security & GDPR

Hosted in Europe, AES-256 encryption, GDPR compliant.

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Pricing Documentation Guides Blog About

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Intermediate4 min

CRM mapping: campaign name or ad name?

Understand how Metrikia links your CRM field value to the ad hierarchy. Helpful when leads stay INFERRED despite the mapping being configured.

Previous guide

Configure the CRM source attribution field

To go further, check out our blog, the documentation or contact support.

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