Enable Pinterest conversion feedback

The Pinterest Conversions API sends your LeadCreated, lifecycle stages and DealWon events directly to Pinterest server-side. You recover conversions invisible on the browser pixel (iOS, ad blockers, offline sales).

Prerequisites

• Pinterest Ads account connected to Metrikia.
• You are admin or owner of the Metrikia tenant.
• Pinterest Ads Manager access with a role that can manage conversions.

Steps

1. Get the ad account ID

1. Open https://ads.pinterest.com and sign in.
2. Your ad account ID (numeric) is visible in the URL and in the account switcher at the top right.

2. Generate the conversion access token

1. In Pinterest Ads Manager, go to "Conversions" > "Conversions API" > "Set up API".
2. Select "Conversion access token" and click "Generate new token".
3. Copy the token immediately, it is not shown again. This token is distinct from the Pinterest connection token.

3. Configure in Metrikia

1. Go to https://app.metrikia.io/app/settings, Integrations tab.
2. Under "Server-side conversion feedback", Pinterest card, click "Enable connection".
3. Fill the ad account ID and the conversion access token.
4. Click "Enable connection".

Expected result

After your first LeadCreated events, Pinterest Ads Manager > Conversions shows server-side events received (lead, contact, schedule, submit_application, checkout for won deals).

Frequent errors

• "Invalid account ID": the Pinterest ad account ID is numeric only, with no prefix.
• "Token rejected": make sure you pasted the conversion access token (generated under the Conversions API section), not the account connection token.
• No events received: a few minutes of delay is normal. Check that the targeted ad account is the one running your campaigns.

GDPR compliance

Events contain SHA-256 hashes of email and phone, plus the Pinterest click id. Mention "Pinterest Conversions API" in your cookie banner, marketing category.