Media buying strategy
Stratégie & Scaling8 minFeb 20, 2026Updated Jul 8, 2026
BN

Baptiste Noel

Metrikia

Your US tracking tool can become illegal overnight

A US tracking tool routes your data through American servers, on a legal fault line (Schrems II). The five criteria of GDPR-compliant tracking, and why done right, it does not cost performance, it measures better.

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