Sign in Get Started

Features

Multi-Touch Attribution

Your real ROAS per channel, not the platforms' version.

9 Attribution Models

Shapley, Markov, Time Decay and 6 more models.

Creative Analytics

Identify your best creatives by actual revenue.

Customer Journey

Every touchpoint from ad click to signed deal.

Real-Time Dashboard

Your key KPIs on a single screen.

Track every lead from first contact to closing.

Setting → Closing

Full setter/closer workflow with scoring.

Deal Management

Visual pipeline and revenue forecasting.

AI Lead Scoringnew

Prioritize leads by closing probability.

Your AI media buyer analyzes your data daily.

Budget Optimizernew

Budget reallocation based on real ROAS.

Anomaly Detection

Automatic alerts on performance drifts.

Multi-Source Sync

Meta, Google, TikTok, Stripe, Calendly in one click.

Companion Extension

Your metrics right inside the browser.

MCP & AI-Nativenew

Connect Metrikia to Claude, GPT and your AI agents.

Integrate your tools via REST API and webhooks.

Your data accessible from iOS and Android.

Security & GDPR

Hosted in Europe, AES-256 encryption, GDPR compliant.

View all features

Pricing Documentation Guides Blog About

Sign in Get Started

Tracking & Attribution28 minJul 1, 2026Updated Jul 2, 2026

BN

Baptiste Noel

Metrikia

Server-Side Tracking vs the Pixel: Does the Conversions API Actually Recover Your Conversions?

Server-side tracking and the Conversions API recover part of your lost conversions. What they actually fix, and what they still leave broken.

Partager

Contents

Related articles

Tracking & Attribution

Your Client Stopped Believing Your ROAS. And They're Right.

Tracking & Attribution

Meta's Hidden EU Ad Fee: The 2-5% Your Ads Manager Never Shows You

Tracking & Attribution

Meta Ads MCP: What Happens When You Let an AI Spend Your Budget on Its Own

Ready to measure your true advertising ROI?

Connect your ad accounts and CRM in 5 minutes. Free 14-day trial.

Get started for free Book a demo