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Your real ROAS per channel, not the platforms' version.

9 Attribution Models

Shapley, Markov, Time Decay and 6 more models.

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Identify your best creatives by actual revenue.

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Every touchpoint from ad click to signed deal.

Real-Time Dashboard

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Track every lead from first contact to closing.

Setting → Closing

Full setter/closer workflow with scoring.

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Automatic alerts on performance drifts.

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Companion Extension

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Connect Metrikia to Claude, GPT and your AI agents.

Integrate your tools via REST API and webhooks.

Your data accessible from iOS and Android.

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Tracking & Attribution14 minJul 2, 2026Updated Jul 8, 2026

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Baptiste Noel

Metrikia

Incrementality Testing: How to Know Which Ads Actually Caused Your Sales

Incrementality testing is the only method that proves which ads caused your sales, by comparing exposed versus held-out groups. Geo-lift, holdouts, and why platform lift tools grade their own homework.

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