CRM and sales management
CRM & Ventes13 minMar 3, 2026Updated Jul 8, 2026
BN

Baptiste Noel

Metrikia

The CRM for a business that runs on ads: the right tags, the right tracking, real ROAS

The five criteria a CRM must meet for a business that runs on ads: the right tags at the source, tracking by channel, collected cash, loop-back to the platforms, fused reporting. A grid to judge any tool, ours included.

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