Performance Max Brand Cannibalization | Metrikia
Ad tracking and analytics
Tracking & Attribution21 minAug 9, 2026
BN

Baptiste Noel

Growth and co-founder of Metrikia

  • Master en neurosciences et neuropsychologies cliniques
  • Master en entraînement et optimisation de la performance
  • Créateur SaaS et de contenu, 20 000+ abonnés LinkedIn

Co-founder of Metrikia, Baptiste is building a SaaS from scratch and shares the growth journey unfiltered. A former clinical-neuroscience researcher and physical-performance coach, he built then left a coaching business generating over 70,000 EUR per month before focusing on product. He writes about growth strategy, acquisition and scaling.

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Performance Max buys the people already typing your name, then bills you for the visit. What the eBay experiment measured, and how to test it on your own account.

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