CRM & Ventes10 minJan 9, 2026Updated Jul 8, 2026
BN
Baptiste Noel
Metrikia
Offline conversions: send your CRM sales back to the ad platforms so the algorithm finds buyers
Sending your CRM sales back to Meta, Google and TikTok (the loop-back) so the algorithm learns from your real buyers, not your clickers. Mechanism, the 3 return APIs, GDPR, and what it honestly changes.
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