Google Ads

Google Ads integration

Features

• Sync of Search, Display, YouTube, and Performance Max campaigns
• Ad groups and keywords
• Daily spend and metrics
• MCC (Manager) account support

Setup

1. Settings > Integrations > Google Ads > Connect
2. OAuth authentication with your Google account
3. If you have an MCC account, select the sub-accounts
4. Automatic initial sync

Retrieved metrics

Impressions, clicks, spend, average CPC, CTR, conversions, cost per conversion, conversion rate.

Specifics

• Performance Max campaigns are supported but with aggregated metrics
• Shopping campaigns display product metrics if available
• Quality Score is retrieved for Search campaigns