What CTR will never tell you
9
multi-touch attribution models
4+
ad platforms + 10 CRMs correlated in one view
0
hidden fields to configure (pixel-first)
What Metrikia changes for a copywriter
You write to convert. Finally, proof that it converts.
Revenue per angle
Every hook, promise and CTA tied to CRM deals. See which message pays, not just which one clicks.
ROAS per creative
The true return of each variant in multi-touch attribution. Defend your choices with cash, not likes.
Fatigue caught early
Spot the creative that fades before it burns budget. Iterate on data, not gut feel.
Meta, Google, TikTok in one view
All your ad channels and the CRM correlated. One dashboard, one truth.
CTR lies. Cash does not.
A 4 % CTR gets applause in the meeting. But if those clicks never become deals, you wrote a pretty ad that earns nothing. Metrikia follows the full path: impression, click, lead, appointment, deal, cash collected. You finally see which angle carries all the way to payment, and which one stops at the varnish.
The result: you stop defending your work with screenshots of likes. You open a dashboard, you show the revenue attributed to your creative, and the conversation shifts to your side.
The questions you are asking
Yes. Metrikia translates attribution into creative language: which angle pays, which promise converts. No pivot tables.
Meta, Google, TikTok and Pinterest on the ad side; more than 10 CRMs on the sales side. The Metrikia pixel connects both, with no hidden fields to rig.
Platform ROAS stops at the ad network pixel. Metrikia goes all the way to the CRM deal and the cash actually collected, in multi-touch. You see the real return, not the version the network wants to sell you.