# Metrikia - Full Product Documentation

> Ad tracking & sales correlation SaaS platform. Correlates ad investments (Meta, Google, TikTok) with CRM sales pipeline for real ROI measurement.

## What is Metrikia?

Metrikia is a unified platform that bridges the gap between advertising spend and actual sales revenue. Instead of juggling multiple ad dashboards and spreadsheets, media buyers get a single source of truth for their entire funnel — from ad click to closed deal.

## Core Capabilities

### Unified Ads Tracking
Track all your advertising campaigns in one place. Metrikia connects to your ad accounts and automatically syncs performance data including impressions, clicks, spend, and conversions.

**Supported platforms:**
- Meta Ads (Facebook and Instagram campaigns)
- Google Ads (Search, Display, YouTube)
- TikTok Ads (In-feed, TopView, Branded)

### Integrated CRM
Follow every lead from first contact to closed deal. The built-in CRM tracks:
- Lead capture and qualification
- Setter activity and appointment booking
- Closer performance and deal management
- Revenue attribution back to ad source

### Analytics & Insights
Make data-driven decisions with comprehensive analytics:
- **ROAS (Return on Ad Spend)**: Revenue from closed deals / Total ad spend
- **CPL (Cost Per Lead)**: Total ad spend / Number of leads generated
- **CPA (Cost Per Acquisition)**: Total ad spend / Number of closed deals
- **Close Rate**: Closed deals / Total appointments
- **Setting Rate**: Appointments set / Total leads

### Macro & Micro Views
- **Macro view**: Total sales, acquisition costs, and overall profitability at a glance.
- **Micro view**: Granular analysis by setter, closer, channel, offer, and time period.

### Real-Time Sync
All data synchronizes automatically across connected ad platforms and CRM activities. No manual exports, no stale data.

### AI Support (Diana)
Built-in AI assistant available directly in the platform. Ask questions about your data, get help with features, or troubleshoot issues instantly.

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## Integration Guides

### Connecting Meta Ads
1. Go to Settings > Integrations > Meta Ads
2. Click "Connect" and authorize via Facebook OAuth
3. Select the ad accounts to sync
4. Data syncs automatically every 15 minutes

### Connecting Google Ads
1. Go to Settings > Integrations > Google Ads
2. Click "Connect" and authorize via Google OAuth
3. Select the ad accounts and campaigns to track
4. Conversion data maps automatically to the Metrikia funnel

### Connecting TikTok Ads
1. Go to Settings > Integrations > TikTok Ads
2. Click "Connect" and authorize via TikTok Business OAuth
3. Select the advertiser accounts to sync
4. Creative performance data available within minutes

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## API Access

Metrikia provides a REST API for programmatic access to your data. API access is available on Growth and Agency plans.

Features include:
- Campaign and ad performance data retrieval
- Lead and deal management
- Analytics and reporting endpoints
- Webhook support for real-time event notifications (lead created, deal closed, campaign synced)

API documentation is available to authenticated users within the platform.

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## Pricing

Plans scale with your business:

- **Starter**: For solopreneurs and small teams (1-5 people). Includes core tracking and CRM.
- **Growth**: For growing teams. Adds team management, advanced analytics, and API access.
- **Agency**: For agencies managing multiple clients. Multi-tenant workspaces and white-label options.

All plans include:
- 14-day free trial
- No credit card required for trial
- Data export at any time
- GDPR compliance
- EU data hosting

Current pricing: https://metrikia.io/pricing

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## Team & Roles

Metrikia supports team collaboration with role-based access:
- **Owner**: Full access, billing, and team management.
- **Admin**: Full access except billing.
- **Setter**: Lead management and appointment booking.
- **Closer**: Deal management and closing.

Invite team members via email — they get access scoped to their role.

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## Security & Compliance

- Data hosted in the European Union (France)
- Encrypted in transit and at rest
- GDPR compliant with data export and deletion support
- Role-based access control
- Multi-tenant data isolation
- Rate-limited API with key rotation
- Webhook signature verification

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## Partner Program

Metrikia offers a referral program for agencies, freelancers, and content creators:
- Recurring commissions on referred subscriptions
- Exclusive discounts for referred customers
- Real-time tracking dashboard
- Dedicated partner support

Details: https://metrikia.io/affiliate

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## Contact & Support

- Email: contact@metrikia.io
- Support: https://metrikia.io/support
- AI Assistant (Diana): Available in-app for instant help
- System Status: https://metrikia.io/status
- Twitter: @metrikia
- LinkedIn: /company/metrikia